Innermore, a company with roots in Pärnu, creates adaptive clothing in Estonia

Innermore, a company with roots in Pärnu, is bringing innovation to clothing production. Having completed the program at the Pärnumaa Business Incubator, the company now produces clothing in Estonia designed for people with disabilities and diverse needs. We asked them where the idea came from and how the entire process works in practice.

Where did the idea to create clothing for people with special needs come from?

Innermore was born from the desire to create clothing that takes real life into account. For many people—whether due to mobility impairments, sensory sensitivities, chronic illnesses, or simply a unique body type—getting dressed every day can be uncomfortable or complicated. Yet the modern clothing industry often overlooks them.

This raised a question: why couldn’t clothing be both beautiful and functional at the same time? Innermore does not create “special clothes,” but rather thoughtfully designed garments that allow more people to feel independent, dignified, and well dressed.

How are clothes for people with special needs different?

The difference lies in the details.

For example, adaptive trousers may include:

an elastic waistband that is comfortable for a seated wearer

a thigh pocket that makes it easier to reach a phone or wallet

a hook closure instead of a button

These solutions are not visually dominant and do not make the garment look “medical.” The appearance remains aesthetic and elegant. It is often underestimated how much a small detail can change someone’s everyday life.

This approach should not be a niche but rather a norm. It is—or should be—a modern way of designing products and services.

The prices of your products are somewhat higher than typical clothing. Why is that?

Innermore is not a trend-based fashion brand nor a mass-production label. Our approach is functional minimalism—timeless design, wearing comfort, and carefully considered details such as different lengths and a wider size range.

The price reflects small production volumes, a thorough development process, and high-quality materials. Developing adaptive clothing requires more testing and prototyping. We intentionally use natural and certified fabrics such as cotton, merino wool, and hemp–cotton blends.

The fabrics come from manufacturers in the Netherlands and Portugal who have long-standing experience in producing high-quality natural textiles.

The value of Innermore does not lie in seasonal trends but in durability and wearing comfort. This allows us to be equally considerate toward people and the environment.

Where are your clothes produced?

Production takes place in Estonia. This allows us to maintain quality, flexibility, and control over the entire process. Transparency and reliability are just as important to us as the design itself.

It is also important to us that the people who produce the garments have good working conditions and fair wages. Producing in Estonia allows us to ensure this.

Which markets do you operate in?

Today we primarily operate in the European market through our online store. At the same time, we are increasingly looking beyond the ocean. The need for adaptive clothing is not regional—it is global.

Your website features a 3D showroom. What is it?

The 3D showroom is a virtual space where visitors can experience the collection spatially, similarly to a physical showroom. It is our first major step toward creating a more accessible experience.

We want people who cannot easily visit a physical store to still engage with our products in a meaningful and complete way. At the same time, people are becoming increasingly visual and virtual in how they experience the world, and this can bring added value to all of our customers.

In the future, we plan to add audio descriptions to different objects and products in the virtual showroom to make the experience more accessible for people with visual impairments. We also plan to expand the collection and add more content elements, such as detailed descriptions of materials and functionality.

We are very grateful to Kirke Leinatamm and Andriana Lomakina, whose work made the 3D showroom possible.

This article was produced in cooperation with Parnumaa.ee